Alvanon and Select Research launch new Shape GB infant size survey data and fit tools


Alvanon and Select Research launch new
Shape GB infant size survey data and fit tools

New measurement data and technical fit tools will enable childrenswear brands and retailers to produce best fitting garments for infants aged one month to four years

LONDON, JANUARY 7, 2016 Apparel business expert Alvanon, and Select Research, Europe’s leading sizing research company, have launched the infant phase of the Shape GB children’s sizing survey.  The announcement comes after a 12-month body shape survey during which over 650 infants aged between one-month and nearly four years of age were measured. In addition to new size tables, the measurement data has been used to create morphologically representative technical fit mannequins and pattern block tools that will enable childrenswear retailers and brands to design and produce best fitting garments for babies and toddlers.

The Shape GB infant survey, sponsored by George at ASDA, M&S, Monsoon, Next, Shop Direct and F&F at Tesco, was conducted in six locations across England, Scotland and Wales.  The infants were recruited and measured through nurseries with trained Select Research interviewers collecting measurements in the subjects’ homes, nursery schools or toddler groups. Each infant had a total of 26 separate manual measurements taken with an independent person present to validate and check that the measurements were being taken and calculated properly.  In all cases either the teacher from the nursery or the parent was also present during the 45 to 60 minute measuring process.

Richard Barnes, CEO and founder of Select Research explained how representative the results are of the nation’s infant population: “The recruitment of the babies and toddlers was set against specified criteria in terms of ethnic origin to ensure this was representative of the current British population. The nationwide sample included Caucasian, Afro Caribbean, Asian, Eastern European and other nationalities to ensure that the sample was representative of current ethnic differences”.

Ed Gribbin, president of Alvanon and whose team headed the data analysis for the project added: “The data has enabled us to generate robust measurement tables for infants across Great Britain. The data will enable infant apparel design and development professionals to create correctly sized and shaped garments for babies and toddlers.” He added: “Based on this data we have generated physical and virtual fit mannequins and pattern block generation tools that will enable children’s clothing brands and retailers to share the fit objectives with their internal teams and supply chain partners and to execute fit accurately and consistently across the design, development and manufacturing processes.”

The Infant Shape GB measurement tables and technical fit tools are available with immediate effect from either Alvanon or Select Research. A Shape GB report on Babies & Toddler measurements will be available to purchase in Spring 2016 from the website as an addition to the current Shape GB four to 17 year old sizing report.

About Shape GB:

The infant survey is the second phase of the Shape GB National Children’s Sizing Survey; set up and managed by Select Research. The results of the first phase measured children aged from four to 17 and was launched in 2013.  Shape GB was the first ever national sizing survey to use 3D body scanners to measure children aged four to 17 and generated key body measurements for over 2,500 children in 12 locations in England, Scotland and Wales.  It provided for the first time a clear representation and understanding of the changing shape of the nation’s children compared to the last published data from the British Standards Institute (BSI) in 1990. The 1990 standard was developed from manual measurements collated in 1978 and until the Shape GB Sizing Report comprises the only significant dataset in the public domain available for retail fit designation.

About Select Research:

Select Research was founded in 1995 and has been pioneering the use of 3D Body Scanning technology since 1997 to provide more accurate information about the size and shape of the human body. Select has managed many large sizing surveys for clients including M&S, Aristoc, Start-Rite and Next; measuring nearly 40,000 men, women and children over the past 18 years in the UK.

Select were commissioned by 17 retailers to manage recruitment and sampling of 11,000 adults for Size UK - the first UK National Sizing Survey on adults in 50 years in 2001, with data being used by all the major retailers including M&S, Tesco, House of Fraser, Arcadia, Debenhams, Bhs and John Lewis. This national survey led to other adult national surveys in the US, Mexico and Thailand and ultimately to the first national childrenswear survey; Shape GB.  

Since 2000, Select has also been using 3D scanners to develop the Body Volume Index (BVI); a potential modern day replacement to the Body Mass Index (BMI) in measurement of obesity levels. BVI is currently being tested through a final-stage clinical research programme led by Heartlands NHS Hospital, Aston University and the University of Westminster in the UK and Mayo Clinic in the USA.

The Company also specialises in product and qualitative research, focus group moderation and analysis for the retail and healthcare markets in particular.

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About Alvanon

Alvanon was founded in 2001 when it developed a unique and innovative data-driven approach to solving the challenges of sizing and fit inherent in the apparel industry. Since that time it has evolved into a global consulting firm advising the world’s leading apparel organizations on how to align their internal teams, processes and supply chains; more intimately engage their existing and target customers; and innovate to optimize profitability and achieve their growth objectives. It has amassed a wealth of expertise across every key industry discipline including consumer analytics, concept and technical design, product development, manufacturing, quality, sourcing, planning, merchandising, distribution, marketing, e-commerce and training. Alvanon works with its clients across multiple apparel sectors in 89 countries. It operates from its head office in New York, European headquarters in London, and Asia office in Hong Kong. Alvanon also has research, development and manufacturing facilities in Dongguan and Shenzhen in China.

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For more information on this release please contact:

Amanda Dix                                             Jo-Anne Smith                                   Alvanon                                                   Select Research                                                                      

Tel: +44 (0)207 792 5977                           +44 (0)1886 884009                   


Phase 1 of Shape GB is in association with: