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Shape GB - Measuring The Nation
The Shape GB - Children's Sizing Report - 4-16 year olds has now been released on this website for purchase through PayPal. Read more.
Shape GB is a part public, part privately sponsored collaborative project between 6 major retailers, 5 Universities and a number of companies and organisations that specialise in retail sizing surveys. Phase 1 of Shape GB measured 2,500 boys and girls aged 4-17 across the country during 2010 using 3D Body Imaging Scanners, to accurately capture children's body measurements. A follow up survey for babywear and toddler sizing has now also been completed.