Terms & Conditions

Privacy Policy – ShapeGB Project

Select Research Ltd, as holders of the ShapeGB data on behalf of the ShapeGB consortium, is committed to protecting your privacy. This Privacy Policy explains our data processing practices and your options regarding the ways in which your personal data is used. If you have any requests concerning your personal information or any queries with regard to our processing please contact us at

Information collected

Select Research Ltd collects the details provided by you on registration together with information we learn about you from the ShapeGB project and your visits to our web site and other sites accessible from them.

The type of information we will collect about you includes:

Your e-mail address
Shopping Preferences and Choices
Perceived Size of Garments you choose and buy
Where you heard about the ShapeGB project from
Confirmation that you have measured someone over the age of 18
The first part of your postcode
Whether or not you want to be included in the free prize draw
Whether or not you want to be included in future trials of the ShapeGB app or other variants of the app
Demographic Information e.g. Age, Gender, Ethnicity
Measurement Information e.g. Height, Weight
We may collect additional information in connection with your participation when giving us feedback or completing profile forms. We will also retain your information to monitor patterns in body shape differentials when re-scanning or to inform you of new survey initiatives through Select Research Ltd or on behalf of one or more of the ShapeGB collaborators.

We will not collect any other information on you other than the information outlined in the sensitive personal information section below.

We will endeavourto keep the information we hold about you up to date. You can check the information that we hold about you by emailing us at If there are any inaccuracies, please let us know and we will correct it promptly.

Use of your information

We will use your e-mail address to communicate with you, either on our behalf or on behalf of a member of the ShapeGB consortium. We may use your information to send you news about the ShapeGB project which we think may be of interest to you. We may contact you by email for these purposes.

If you do not wish to receive information regarding new survey initiatives, please inform us by e-mail on

Your information will be used to identify you by your e-mail at the time of the measurement and thereafter by the reference of your e-mail address.

Use of sensitive personal information

By taking part in this study, you agree to provide us with details of your body measurements in the form of manual measurements plus anonymous digital images processed as silhouette outlines and then deleted by you. The remaining data we will retain will remain anonymous and kept separate from any personal details collected, such as your e-mail address. We will use the data collected on your demographics, buying preferences and physical condition for the following purposes:

1. Creating a databank of the body scans, measurements and market research data that will be remotely accessed by retailers, research analysts and Select Research Ltd over the internet or on internal systems.

2. Analysing the databank to produce measurement data related to clothing.

3. Analysing the databank to produce measurement data related to healthcare and health risk or for future retail sizing surveys

4. Onward sale or transmission of anonymous data to other research institutions, individual subscribers, Government, Public Sector, Charitable Bodies and other commercial organisations, not necessarily for clothing or healthcare purposes.

Once the survey is complete we will collate all the measurements we have collected, and the information will be used by the collaborators on ShapeGB and other third-party companies when designing, specifying and manufacturing clothing.

The images taken are processed immediately by your device to generate an outline and are then discarded. The images are not stored by your device, will not appear in your photo library and are not sent to the ShapeGB server.

Your preferences

From time to time, we may contact you by e-mail to ask your opinions for research purposes or to offer you commercial opportunities relating to body measurement applications. Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our service or to future stages of the ShapeGB project.

Prize Draw Participation

Participation in a prize draw is an option for those who volunteer and complete the measurement process using the ShapeGB app. You are invited and entitled to participate in the ShapeGB project on the following conditions: -

a. You are a UK resident

b. You are over 18 years of age

c. You are resident in the UK and have been for at least six months

d. You can complete the measurement process as often as you wish, but your entries into the prize draw will be limited to 5 entries using the same e-mail address supplied as part of each measurement process

e. You provide us with your e-mail address as this will be used as the means by which to contact you

f. In order to participate in the ShapeGB prize draw you must have a working e-mail address which must be accessible by the participant. This is how we will notify you if you are successful in winning one of the prizes

g. You accept that the prizes will be available to all participants who have completed the Shape GB measurement process

h. You accept that the selection process for the prizes will be on an ad hoc basis and limited to the prizes and number of prizes as described on the website.

i. The prize draw will be open to all people who complete and use the ShapeGB app between May 2018 and October 2018.

Disclosures of your information

Your contact information may be passed to and used by all Select Research Ltd companies or companies directly associated with the Shape GB project. However, we will never pass your personal data to anyone else, except for any successors in title to our business and suppliers that process data on our behalf both in the UK and abroad. We may also use and disclose information in aggregate (so that no individual participants are identified) including your measurements for marketing and strategic development purposes.Should we ever need to transfer your information outside the EEA (European Economic Area) we will always obtain your consent first.

Disclosures of your information

Your anonymised information will be disclosed in visual form by the 3D scan created from the digital images and by data in the form of extracted measurements from the manual measuring. You will not be identifiable from the 3D data. Your personal email address will be kept separately from the anonymous scan measurement data.

Other web sites

Our website ( may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

Access rights

You have a right to access the personal data that is held about you. Select Research will only retain and store your personal information to contact you regarding further surveys or any information regarding the current UK National Sizing Survey.

Opt Out Policy

You will have a right to opt out of any future invitation to participate in a commercial or research opportunity sent by e-mail to you at the time of receiving that invitation from us. You also have the right not to be contacted at all by us, should you request us not to do so.

Changes to the Privacy Policy

We may change our privacy policy from time to time according to the requirements of the Shape GB project or the Select Research Ltd business. The most recent version of the privacy policy will appear here:



Select Research Ltd., Malvern Hills Science Park, Geraldine Road, Malvern WR14 3SZ.

Tel. 01684 219149

Registered in England No. 2921698




Select Research Ltd

Malvern Hills Science Park 

Geraldine Road 


WR14 3SZ

+ 44 (0) 1684 219149




The Shape GB App