How does the Shape GB app take measurements?



 The Shape GB app uses the new revolutionary body volume system for measuring people in 3D. Developed over 10 years the body volume system divides the body into seven sections using three-dimensional technology.

The seven sections of body volume; two arms, two legs, chest, abdomen, and pelvis allow the body to be measured in part volume so that weight distribution and therefore body shape can be measured.


The two images produced by the Shape GB app create a 3D avatar which then produces volume and linear measurements of a person. The collective and anonymous data will be used to better understand and deliver fit solutions for the retailers and the retail industry. The unique Body Volume system comprises the volumetric 3D measurement system plus the 3D linear measurement system most commonly used in the retail and apparel industry since the start of the century. 

For more information on Body Volume Technology,

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The Shape GB App